Swift Group has launched their 2017 rally car, a Ford Fiesta R5 built by world renowned M-Sport. The car will compete in the top class of the British Rally Championship and will be driven by Matt Edwards, the reigning 2016 BRC Class 2 Champion.
Swift Group has had a long and illustrious association with the world of rallying, Chairman Peter Smith competed for many years in a variety of rally championships, with his son and fellow Swift Group board member Guy inheriting Peter’s passion, successfully forging a career as a professional racing driver.
In recent years, Swift Group has supported a number of promising and established drivers including Matt Edwards, Ashley Slights and Julian Reynolds, who competes in the British Trials and Rally Driver Association.
For 2017, Swift Group will continue their sponsorship of Matt Edwards and his co-driver Will Rogers as they move up into the BRC1 class. From the early stages of his career, Matt has impressed with his speed and skill winning his first championship class in 2007.
Swift Group first sponsored Matt in 2010 just after he had teamed up with co-driver Will Rogers. Swift support has continued since and for the current season Matt has been competing in a self-built Mitsubishi Evo in which he secured the BRC Class 2 championship with two events remaining.
At the Carlisle Rally this June, Matt was offered the opportunity to compete in an M-Sport Ford Fiesta R5. Despite having only driven the R5 for 20 miles before the rally, Matt set a blistering pace only to be undone by a puncture.
M-Sport's globally successful Ford Fiesta R5 received an extensive upgrade this year that brought substantial performance enhancements to what is already a championship-winning vehicle. Since its debut in the middle of 2013, the Fiesta R5 has become M-Sport's most successful global rally car. With more than 170 cars competing around the globe, the Fiesta can boast hundreds of class victories alongside outright wins and championship laurels.
‘It has been tremendous to see Matt develop as a rally driver and I am thrilled that Swift Group has decided to support his step up into the top class of the British Rally Championship’ said Peter Smith, Swift Group Chairman.
Matt Edwards commented ‘The opportunity to compete in the 2017 BRC Championship in an R5 is a dream come true and allows me to test myself against the best rally drivers in Britain. I am especially pleased to be continuing my relationship with the Swift Group who has been a fantastic sponsor over the last few years.
‘M-Sport is very much looking forward to helping support Swift Group’, Matt and Will on their goal to compete in the top flight of the British Rally Championship in 2017’, said John Steele, M-Sport Commercial Director. ‘With an overall Class Championship achieved already this season there is no denying Matt has the potential to deliver next season. The Fiesta R5 will be the perfect car for the campaign - currently leading the 2016 BRC championship – and a proven global winner since it first hit the stages. We wish the team the best of luck’.
Since the foundation of the Swift Group in 1964, our aim has been to manufacture high quality, well engineered products that deliver outstanding value for money, supported by industry-leading parts and after sales service all aimed at providing our customers with the most comfortable and enjoyable holiday experiences time and again. As the company has grown over the years to become the clear market leader for both touring caravans and motorhomes in the United Kingdom, this philosophy has remained central to its success.
Over the years the Company has expanded from a single brand, Swift, to a multi brand operation encompassing Sterling, Sprite, Bessacarr, Escape and Autocruise, which was bought in October 2007, and with it so has the sophistication and level of support provided both to dealers and customers. The company continues to make considerable investment in innovation, production, after-sales support and online technology to ensure it retains its market leading position.
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